The web usability assessment study was designed to take a thorough look at the Libraries’ website design and organization before and after the home page was branded.1 Branding is a way for an organization to strengthen its identity by creating official images (seals, logos, etc.), official color palettes, uniform web layout design, and other forms of unification. By creating a uniform look for a university, the community and the public can more easily identify what is affiliated with the university and what is not. The goal of the website branding at Florida Atlantic University is for each department and unit to format all their web pages based on pre-determined layout templates, which sync with the overall look of the university’s webpage. This means that the look and organization of the Libraries’ website will be altered not based on usability but on an overall commonality and aesthetic appeal. The Library needed to understand how the branded layout had affected the usability of the website.
Member of
Contributors
Publisher
Florida Atlantic University Libraries’ Digital Library [digital object]
Date Issued
2007-12-03
Note
Language
Type
Genre
Subject (Topical)
Identifier
42652
Additional Information
The web usability assessment study was designed to take a thorough look at the Libraries’ website design and organization before and after the home page was branded.1 Branding is a way for an organization to strengthen its identity by creating official images (seals, logos, etc.), official color palettes, uniform web layout design, and other forms of unification. By creating a uniform look for a university, the community and the public can more easily identify what is affiliated with the university and what is not. The goal of the website branding at Florida Atlantic University is for each department and unit to format all their web pages based on pre-determined layout templates, which sync with the overall look of the university’s webpage. This means that the look and organization of the Libraries’ website will be altered not based on usability but on an overall commonality and aesthetic appeal. The Library needed to understand how the branded layout had affected the usability of the website.
Date Backup
2007-12-03
Date Text
2007-12-03
Date Issued (EDTF)
2007-12-03
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1777", creator="creator:SPATEL", creation_date="2008-03-04 15:41:25", modified_by="super:SPATEL", modification_date="2012-01-20 16:18:53"
IID
FADT42652
Issuance
single unit
Person Preferred Name
Erdman, Jacquelyn M.
creator
Title Plain
2006-2007 Florida Atlantic University libraries web usability study
Origin Information
Florida Atlantic University Libraries’ Digital Library [digital object]
2007-12-03
single unit
Title
2006-2007 Florida Atlantic University libraries web usability study
Other Title Info
2006-2007 Florida Atlantic University libraries web usability study