Attitudinal Evaluation of Ex-Vivo Cultivated Meat; Exploring Methods of Increasing Appeal

Animal protein production systems are reaching production
capacity limits due to their associated ecological
detriments. Therefore, a global shift towards
an ecologically sustainable alternative is vital, and
hence exploring the scope of market for such alternatives.“
Cultured meat”, or ex vivo cultivated meat,
may indeed serve as a viable alternative. However,
although this method aims to lessen environmental
woes, one current drawback is the ambiguity of consumer
acceptance. This study addresses this concern
through calculus of potential markets. Indeed,
through surveying about 5,000 people worldwide,
with focused populations in the United States and
University undergraduates, statistically significant
results of positive consumer interest in cultured meat
were attained. After survey completion, over 75%
of participants expressed interest in eating cultured
meat (interested in “probably” or “definitely” eating
cultured meat). Ultimately, this novel study ought
to serve as a foundational framework for catalyzing
funding towards privatized and academic research
on cultured meat.