Note
Includes bibliography.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
2015
EDTF Date Created
2015
Description
This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to
the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone.
the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone.
Language
Type
Form
Extent
61 p.
Subject (Topical)
Identifier
FA00004353
Additional Information
Includes bibliography.
Thesis (M.S.)--Florida Atlantic University, 2015.
FAU Electronic Theses and Dissertations Collection
Date Backup
2015
Date Created Backup
2015
Date Text
2015
Date Created (EDTF)
2015
Date Issued (EDTF)
2015
Extension
FAU
IID
FA00004353
Organizations
Attributed name: Florida Atlantic University
Attributed name: College of Business
Attributed name: Department of Management
Person Preferred Name
Capodilupo, Daniella
author
Graduate College
Physical Description
application/pdf
61 p.
Title Plain
Big data and analytics: the future of music marketing
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
2015
2015
Florida Atlantic University
Boca Raton, Fla.
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Big data and analytics: the future of music marketing
Other Title Info
Big data and analytics: the future of music marketing