CULTURAL INTEGRATION THROUGH DESIGN EXPRESSION: EXPLORING THE INTERSECTION OF LANGUAGES IN DESIGN AND CULTURAL EXCHANGES

This thesis, drawn from my experience as a visual designer who recently moved to the United States, focuses on design expression as a means to bridge cultures. My aim is to clarify the complex connection between design expression and cultural integration, emphasizing the essential part that design plays in promoting significant cross-cultural interactions. To reveal the complex relationships that exist in design and cultural identity, I go beyond aesthetics and investigate how design may be used to comprehend and communicate cultural identity. Language serves as a means of expressing cultural identity, values, and traditions. Using poetry, quotes, and idioms in both Farsi and English as inspiration, I create interactive messages that illustrate the difficulties of bridging two languages and cultures. My overarching goal is to promote inclusive and culturally aware design approaches, fostering meaningful communication and cross-cultural understanding.