FAU Undergraduate Student Research
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Rational and Emotional Advertising is most persuasive to Tile GPS locating device’s Target Market
Type: Text
Year: 2016, 2016, 2016, 2016
Member of: FAU Undergraduate Student Research
Contributors: Cenizal, Roman, Hill, Linda, Potenza, Alex
Publisher: Florida Atlantic University
Description: This study analyzes which advertising techniques
would best entice consumers to purchase a “Tile”.
Tile, a portable GPS device, connects to a smartphone
app to make the process of finding lost or
valuable items quick and easy. We researched which
advertising techniques would best attract customers
and enable them to see Tile as a need not a want.
Secondary, research shows that Americans… more
Full Text: Rational and Emotional Advertising is most persuasive to Tile GPS locating device’s Target Market Alex Potenza, Linda Hill, Roman Cenizal College of Business Florida Atlantic University Which advertising approaches will best persuade Tile’s target market …