FAU Undergraduate Student Research
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Advertising Research and Strategy: The Role of Creative Thinking Techniques Using Lifestyle Relevance
Type: Text
Year: 2018, 2018, 2018, 2018
Member of: FAU Undergraduate Student Research
Contributors: Baker, Heather, Milios, Stasia, Mobley, Naim, Smith, Allen, Vega, Eliezer
Publisher: Florida Atlantic University
Description: As Vans’ market increases, marketers depend on advertising to reinforce competitive advantage. Our research-in-progress demonstrates the methods we used to research. The information gathered from our focus group suggests that durability and comfort are the main factors when making a purchase. Competitors like Converse and Nike use their market share to persuade their buyers to pay a premium price… more
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