FAU Undergraduate Student Research
Displaying 1 - 7 of 7
Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for HoverboardProduct Design Form
Type: Text
Year: 2016, 2016, 2016, 2016
Member of: FAU Undergraduate Student Research
Contributors: Gordon, Danielle, Llanos, Katherine, Smith, Allen E., Smith, Hunter
Publisher: Florida Atlantic University
Description: Product design, a product’s outward appearance, associates
with successful innovation when the design
triggers buyers to develop positive impressions. The
project assessed impressions of forty respondents
to four distinctive hoverboard designs: 1) a prototypical
design, 2) an ornate design, 3) an atypical design,
and 4) a radical design. The original research
extended extant research into… more
Full Text: Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for Hoverboard Product Design Form Hunter Smith (Lead Investigator), Danielle Gordon, and Katherine Llanos Introduction and Literature Review New product innovation impacts quality …
Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements
Type: Text
Year: 2015, 2015
Member of: FAU Undergraduate Student Research
Contributors: Gilyazov, Daler, Gordon, Danielle, Smith, Allen E., Toteva, Irina
Publisher: Florida Atlantic University Libraries: Digital Library
Description: Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
Full Text: … Florida Atlantic University Libraries: Digital Library …
Branding and Advertising Strategy for FitBit Flex-2: Implications From Survey Research and Persuasion Theory
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Ayala, Andrea G., Lacerda, Rubens P., Robinette, Devin N., Smith, Allen E.
Publisher: Florida Atlantic University
Description: A robust audience profile informs advertising campaign
planning. The systematic research-in-progress
will reveal a rigorous audience profile for
FitBit-Flex 2, a wearable fitness tracking technology,
through secondary research using credible business
databases, the survey research method (e.g., consent form, questionnaire pre-test, convenience sampling,
personal distribution and pick-up),… more
Full Text: LITERATE REVIEW INTRODUCTION Persuasion attempts to influence an audience’s beliefs, emotions, and actions (Moriaty, Mitchell, and Wells, 2015). Advertising effectiveness is determined by the extent to which a campaign achieves its goals. To be effective, …
Are Strip Down Versus Lifestyle Embellished Visual Concepts Prudent or Imprudent: Implications for Concept Test Design
Type: Text
Year: 2015, 2015
Member of: FAU Undergraduate Student Research
Contributors: Llanos, Katherine, Oscar, Jerry, Smith, Allen E., Toteva, Irina
Publisher: Florida Atlantic University Libraries: Digital Library
Description: The development of innovations is a company’s lifeline to a successful future. However, the rate of new product failures is alarming. Companies are faced with important decisions regarding which new products should be launched. The purpose of this study is determine if a stripped down concept formulation generated different reactions from respondents that did a lifestyle embellished visual… more
Full Text: … Florida Atlantic University Libraries: Digital Library …
Challenging Source Effects Theory: The Case of High-Technology Computers
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Simon, Judie, Smith, Allen E.
Publisher: Florida Atlantic University
Description: Consumer insights and persuasion theories enable
advertisers to make better message strategy decisions.
In recommending message strategy for high
technology products, existing source effects theory
appears challenged by insights into the freshman
college student market. Traditional theory posits
credible spokespersons (e.g., trained experts) be
used in advertising complex products, such as… more
Full Text: Challenging Source Effects Theory: The Case of High-Technology Computers Judie Simon, Mentor: Dr. Allen Smith, College of Business Advertisement Background and Literature Review Persuasive advertising is most effective when it relates to the needs, …
Laboratory Industry Affordable Care Act (ACA)
Type: Text
Year: 2016, 2016, 2016, 2016
Member of: FAU Undergraduate Student Research
Contributors: Cox, Kevin, Estriplet, Ed, Koku, Paul Sergius, Smith, Allen E.
Publisher: Florida Atlantic University
Description: Laboratory testing has been significantly changed
by the implementation of the Affordable Care Act
(ACA) which has influenced reimbursements, patient
choice, and direct access testing policies. However,
the impact of the ACA on individual laboratory facilities
is unclear. The focus of this research initiative is to identify how this regulatory change has influenced
laboratory facilities. We… more
Full Text: Laboratory Industry Affordable Care Act (ACA) Ed Estriplet Jr, Prof. Kevin Cox, Dr. Paul Koku, and Dr. Allen Smith College of Business Florida Atlantic University What are the effects of the Affordable Preliminary Findings Care Act (ACA) on the laboratory …
The Role of Persuasion Theory and Advertising Message Strategy: Implications for attacking a market Leader
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Berkheimer, Blake, Salcedo, Joseph, Smith, Allen E.
Publisher: Florida Atlantic University
Description: Competitive theory suggests market challengers
embrace either a head-to-head attack or flanking
maneuver as alternative strategies to attack the
market leader. Our research-in-progress, a threephase
systematic research plan of action, will reveal
whether Monster Energy drink should convey action
sports (head-to-head attack) or academic performance
(flanking strategy) in advertising… more
Full Text: The Role of Persuasion Theory and Advertising Message Strategy: Implications for attacking a market Leader Presenters: Joseph Salcedo and Blake Berkheimer Mentor: Dr. Allen Smith, College of Business INTRODUCTION Advertising Concepts RELEVANCE Competitive …