FAU Undergraduate Student Research

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Traffic Sign Effectiveness

Type: Text

Year: 2016, 2016, 2016, 2016

Member of: FAU Undergraduate Student Research

Contributors: Chozas, Ashley, Duitama, Luis, Kamholtz, Tali, Knipp, Tammy

Publisher: Florida Atlantic University

Description: Visual salience is the perception that renders some objects in the world to stand out from its given environment and immediately grab our attention. For the design of road signs, visual salience plays a significant role. Studies reveal poor salience of traffic signs contribute to the increase of traffic violations. With the aid of eye-tracking technology (analyzing visual fixations and… more

Full Text: Traffic Sign Effectiveness Tali Kamholtz, Ashley Chozas, and Luis Duitama Professor Tammy Knipp Dorothy F. Schmidt College of Arts and Letters at Florida Atlantic University Will improving the visual saliency of traffic signs be effective? Current traffic …