FAU Undergraduate Student Research
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Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for HoverboardProduct Design Form
Type: Text
Year: 2016, 2016, 2016, 2016
Member of: FAU Undergraduate Student Research
Contributors: Gordon, Danielle, Llanos, Katherine, Smith, Allen E., Smith, Hunter
Publisher: Florida Atlantic University
Description: Product design, a product’s outward appearance, associates
with successful innovation when the design
triggers buyers to develop positive impressions. The
project assessed impressions of forty respondents
to four distinctive hoverboard designs: 1) a prototypical
design, 2) an ornate design, 3) an atypical design,
and 4) a radical design. The original research
extended extant research into… more
Full Text: Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for Hoverboard Product Design Form Hunter Smith (Lead Investigator), Danielle Gordon, and Katherine Llanos Introduction and Literature Review New product innovation impacts quality …
Impact of Functional versus Symbolic Signals on Initial Impressions: Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand
Type: Text
Year: 2018, 2018, 2018, 2018
Member of: FAU Undergraduate Student Research
Contributors: Gordon, Danielle, Llanos, Katherine, Nuhin, Samin, Smith, Allen
Publisher: Florida Atlantic University
Description: As competition among brands escalates, marketers seek emerging opportunities to differentiate and position brands and grow a customer base by offering lifestyle brands. Lifestyle branding adds value to consumers by integrating superior functional performance, enabling fuller engagement in lifestyle activities with emotional appeals satisfying psychological desires, such as adventure, excitement… more
Full Text: Impact of Functional versus Symbolic Signals on Initial Impressions: Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand Danielle Gordon, Katherine Llanos, and Samin Nuhin …
Should an Innovator Embrace the Prototypical, Authentic, or the High-Design Form? Insights into Initial Perceptions of Functionality, Ergonomics, Hedonism, Self-Expression, Authenticity, and Information Search of Dune Buggy Product Design Forms
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Gordon, Danielle, Llanos, Katherine, Office of Undergraduate Research and Inquiry, Smith, Hunter
Publisher: Florida Atlantic University
Description: The outward appearance of a product and product
design form underlies successful innovation. Design
form creates initial impressions impacting buyer
judgments. Prototypical designs provide assurance
and familiarity. High-designs signal superior quality,
exclusiveness, and prestige. Continued high
performance gives authentic designs the real deal
reputation. Results contributed to product… more
Full Text: Should an Innovator Embrace the Prototypical, Authentic, or the High-Design Form? Insights into Initial Perceptions of Functionality, Ergonomics, Hedonism, Self-Expression, Authenticity, and Information Search of Dune Buggy Product Design Forms. Hunter …