FAU Undergraduate Student Research
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Branding and Advertising Strategy for FitBit Flex-2: Implications From Survey Research and Persuasion Theory
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Ayala, Andrea G., Lacerda, Rubens P., Robinette, Devin N., Smith, Allen E.
Publisher: Florida Atlantic University
Description: A robust audience profile informs advertising campaign
planning. The systematic research-in-progress
will reveal a rigorous audience profile for
FitBit-Flex 2, a wearable fitness tracking technology,
through secondary research using credible business
databases, the survey research method (e.g., consent form, questionnaire pre-test, convenience sampling,
personal distribution and pick-up),… more
Full Text: LITERATE REVIEW INTRODUCTION Persuasion attempts to influence an audience’s beliefs, emotions, and actions (Moriaty, Mitchell, and Wells, 2015). Advertising effectiveness is determined by the extent to which a campaign achieves its goals. To be effective, …