FAU Undergraduate Student Research
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Hedonistic or Epistemic Cultural Immersion: Photo Shorts Methodology
Type: Text
Year: 2015, 2015
Member of: FAU Undergraduate Student Research
Contributors: June, Henry, Smith, Adam
Publisher: Florida Atlantic University Libraries: Digital Library
Description: The research determined whether hedonistic immersion imagery or epistemic cultural immersion imagery would be more likely to attract college students to book a spring break cruise. Photo Sorts, a projective method, was used to present seven hedonistic and seven epistemic cultural photographs to a convenience sample of college students to determine preferences for Caribbean island excursions.… more
Full Text: … Florida Atlantic University Libraries: Digital Library …