FAU Undergraduate Student Research
Displaying 1 - 2 of 2
Impact of Functional versus Symbolic Signals on Initial Impressions: Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand
Type: Text
Year: 2018, 2018, 2018, 2018
Member of: FAU Undergraduate Student Research
Contributors: Gordon, Danielle, Llanos, Katherine, Nuhin, Samin, Smith, Allen
Publisher: Florida Atlantic University
Description: As competition among brands escalates, marketers seek emerging opportunities to differentiate and position brands and grow a customer base by offering lifestyle brands. Lifestyle branding adds value to consumers by integrating superior functional performance, enabling fuller engagement in lifestyle activities with emotional appeals satisfying psychological desires, such as adventure, excitement… more
Full Text: Impact of Functional versus Symbolic Signals on Initial Impressions: Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand Danielle Gordon, Katherine Llanos, and Samin Nuhin …
Advertising Research and Strategy: The Role of Creative Thinking Techniques Using Lifestyle Relevance
Type: Text
Year: 2018, 2018, 2018, 2018
Member of: FAU Undergraduate Student Research
Contributors: Baker, Heather, Milios, Stasia, Mobley, Naim, Smith, Allen, Vega, Eliezer
Publisher: Florida Atlantic University
Description: As Vans’ market increases, marketers depend on advertising to reinforce competitive advantage. Our research-in-progress demonstrates the methods we used to research. The information gathered from our focus group suggests that durability and comfort are the main factors when making a purchase. Competitors like Converse and Nike use their market share to persuade their buyers to pay a premium price… more
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