FAU Undergraduate Student Research
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Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements
Type: Text
Year: 2015, 2015
Member of: FAU Undergraduate Student Research
Contributors: Gilyazov, Daler, Gordon, Danielle, Smith, Allen E., Toteva, Irina
Publisher: Florida Atlantic University Libraries: Digital Library
Description: Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
Full Text: … Florida Atlantic University Libraries: Digital Library …
Are Strip Down Versus Lifestyle Embellished Visual Concepts Prudent or Imprudent: Implications for Concept Test Design
Type: Text
Year: 2015, 2015
Member of: FAU Undergraduate Student Research
Contributors: Llanos, Katherine, Oscar, Jerry, Smith, Allen E., Toteva, Irina
Publisher: Florida Atlantic University Libraries: Digital Library
Description: The development of innovations is a company’s lifeline to a successful future. However, the rate of new product failures is alarming. Companies are faced with important decisions regarding which new products should be launched. The purpose of this study is determine if a stripped down concept formulation generated different reactions from respondents that did a lifestyle embellished visual… more
Full Text: … Florida Atlantic University Libraries: Digital Library …