FAU Undergraduate Student Research
Displaying 1 - 1 of 1
Advertising Research, Persuasion Theory, & Competitive Strategy: The Role of Brand Association Using Life-Style Relevance
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Allen Smith, Marcio Do Nascimento, Maria Barni, Monique Casanova, Viviana Moreno
Publisher: Florida Atlantic University
Full Text: Advertising Research, Persuasion Theory, & Competitive Strategy: The Role of Brand Association Using Life-Style Relevance Maria Barni (Lead Researcher), Marcio Do Nascimento (Lead Researcher), Monique Casanova, Viviana Moreno Dr. Allen Smith (Faculty …