Note
Includes bibliography.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
2017
EDTF Date Created
2017
Description
This purpose of this study is to investigate the apologetic rhetoric of professional
athletes’ off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant,
and Michael Phelps. A genre analysis was conducted to determine the success or failure
of the speech by examining the image repair strategies used during the rhetoric.
Further research revealed that the audiences’ perception plays a large role in
determining if the rhetoric was successful or not. Two factors that aid the audience are
the medium in which the public address was given, and the time it took to deliver the
speech once the off-field scandal took place.
The findings determined that Tiger Woods apologia was not successful, while
Kobe Bryant’s was successful. The rhetoric of Michael Phelps’ speech lacked in delivery
and strategies chosen. To have a successful apologia, one should have a clear use of
strategies as well as a timely public address.
athletes’ off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant,
and Michael Phelps. A genre analysis was conducted to determine the success or failure
of the speech by examining the image repair strategies used during the rhetoric.
Further research revealed that the audiences’ perception plays a large role in
determining if the rhetoric was successful or not. Two factors that aid the audience are
the medium in which the public address was given, and the time it took to deliver the
speech once the off-field scandal took place.
The findings determined that Tiger Woods apologia was not successful, while
Kobe Bryant’s was successful. The rhetoric of Michael Phelps’ speech lacked in delivery
and strategies chosen. To have a successful apologia, one should have a clear use of
strategies as well as a timely public address.
Language
Type
Form
Extent
93 p.
Subject (Topical)
Identifier
FA00004878
Additional Information
Includes bibliography.
Thesis (M.A.)--Florida Atlantic University, 2017.
FAU Electronic Theses and Dissertations Collection
Date Backup
2017
Date Created Backup
2017
Date Text
2017
Date Created (EDTF)
2017
Date Issued (EDTF)
2017
Extension
FAU
IID
FA00004878
Organizations
Attributed name: Florida Atlantic University
Attributed name: Dorothy F. Schmidt College of Arts and Letters
Attributed name: School of Communication and Multimedia Studies
Person Preferred Name
Epstein, Adam
author
Graduate College
Physical Description
application/pdf
93 p.
Title Plain
Image Restoration in the Apologetic in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps
Use and Reproduction
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Origin Information
2017
2017
Florida Atlantic University
Boca Raton, Fla.
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Image Restoration in the Apologetic in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps
Other Title Info
Image Restoration in the Apologetic in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps