Note
Thesis (M.B.A.)--Florida Atlantic University, 1972.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1972
Description
A study was conducted in the state of Florida
of persons having service maintenance contracts on
their Frigidaire brand appliances to determine the
motivations affecting the purchase of the service
maintenance contracts. This study was implemented
by the use of a random sample, along with a content
analysis. As a result of this research it was
discovered that the primary reason for this action
was an economic motive. It was further learned that
none of the offering agencies played upon this
economic factor in their promotional appeals. Therefore, the following has been concluded: the
consumer's purchase of service maintenance contracts
was not made due to the efforts on the part of the
selling a gents, but rather in spite of them. And,
the total market for service maintenance contracts
has been restricted because of insufficient
stimulation on the part of the selling agents.
of persons having service maintenance contracts on
their Frigidaire brand appliances to determine the
motivations affecting the purchase of the service
maintenance contracts. This study was implemented
by the use of a random sample, along with a content
analysis. As a result of this research it was
discovered that the primary reason for this action
was an economic motive. It was further learned that
none of the offering agencies played upon this
economic factor in their promotional appeals. Therefore, the following has been concluded: the
consumer's purchase of service maintenance contracts
was not made due to the efforts on the part of the
selling a gents, but rather in spite of them. And,
the total market for service maintenance contracts
has been restricted because of insufficient
stimulation on the part of the selling agents.
Language
Type
Form
Extent
68 p.
Subject (Topical)
Identifier
13479
Additional Information
Thesis (M.B.A.)--Florida Atlantic University, 1972.
College of Business
FAU Electronic Theses and Dissertations Collection
Date Backup
1972
Date Text
1972
Date Issued (EDTF)
1972
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 01:08:58", modified_by="staff:fcllz", modification_date="2011-01-06 13:08:48"
IID
FADT13479
Organizations
Attributed name: Florida Atlantic University
Person Preferred Name
Casey, Leonard V., Jr.
Graduate College
Physical Description
68 p.
application/pdf
Title Plain
Investigation of Consumer Motivation Affecting the Purchase of Service Maintenance Contracts
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1972
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Investigation of Consumer Motivation Affecting the Purchase of Service Maintenance Contracts
Other Title Info
An
Investigation of Consumer Motivation Affecting the Purchase of Service Maintenance Contracts