Quality vs Quantity

As the demand for food increases, food makers must increase production; however, there comes a point when one must consider what is sacrificed for such an increase in mass production of food. Food is now evolving, preferences are varying from natural tastes to unnatural alterations due to chemical additives. We felt more research is needed to understand what motivates consumers to purchase varying types of foods. To understand consumers’ views on food preferences, we developed an online survey with fifteen questions and collected responses from 498 people. Our findings show a statistically significant difference between people of different gender, age, and regions regarding motivations to purchase food and food labeling. With this knowledge, we may better understand what people of different demographics feel regarding the current state of food wellness, and why they might prefer certain actions over others due to their diverse backgrounds.