Is Social Media Influencing Hispanics Voting Behavior?

Social media sites are becoming one of the biggest
sources of information in the world. Particularly, political
and economic news is being communicated widely
on social media in real time with no costs incurred.
The purpose of our research is to examine Hispanics reliance on social media for political information in
the United States. Our results show that the majority
of younger Hispanic voters rely on social media for
their political news. In fact, over 84 percent of those
who are between 18 and 34 years old are more likely
to get their information from social media than any
other source. Furthermore, our findings indicate that
the younger Hispanic population are the most likely
to find the political news on the internet trustworthy. If
political campaigns want to target Hispanics, a rapidly
growing demographic, they should move their attention
towards social media as a major platform for their
political campaigns.