Wiccan witchcraft, a contemporary religion, frequently suffers from misunderstandings; the worst of which, arguably, being that it thrives in a postfeminist society. Although it remains unclear why witches, despite their specific traditions, would not immediately embrace feminism, this study claims that whether practitioners agree or disagree, they are performing feminism. In this study, I argue that Wiccan rhetoric (both discursive and non-discursive) functions epistemically to encourage feminist values. The thesis analyzes three typical forms of Wiccan rhetoric using Sonja K. Foss and Cindy L. Griffin’s approach of invitational rhetoric and the values of equality, immanent value, and self-determination.