Trials of a small city airport: A case study of Gainesville

An airport with quality service can contribute to a city's quality of life and be an essential component in luring new residents and industry to an area. Competitive fares and convenient, frequent schedules are important to these prospective residents and, of course, to the current local population for both business and pleasure travel. However, for the small city, maintaining quality service can be a challenge. Small-city airports are harder to promote to major airlines as financially worthwhile ventures due to their lower traffic-generating potential.