Entrepreneurial Alertness, Metacognitive Knowledge, and Opportunity Identification

The research study investigates factors that influence entrepreneur’s ability to
identify new venture opportunities. Entrepreneurial alertness has been widely argued as
fundamental to the opportunity identification process, yet this relationship remains
largely unverified by empirical evidence. This study provides an explicit investigation
into the implications of entrepreneurial alertness for opportunity identification as well as
how metacognitive factors moderate the proposed relationship. First, Chapter 1 provides
an overview the purpose, research questions, the significance of the study, and the
conceptual framework. Next, a comprehensive review of the existing literature on
opportunity identification is provided which is followed by the development of
theoretical arguments, associated hypotheses, and the conceptual model. Subsequently,
and overview of the research methodology and sampling procedure is presented. Finally,
the analyses and results presented followed by a discussion, future research, and
conclusions.