Accurate information about built-up land cover and population density is
essential for sustainable urban growth, especially in lesser developed countries.
Unfortunately, this data is often too expensive for planning agencies, prompting use
of outdated and unreliable information. As a proxy for estimating population density,
a linear regression model is proposed to test the relationship between the percentage
of built-up land cover and vegetation in Pucallpa, Peru. Expert knowledge, low-cost
moderate-resolution sate llite imagery, and high-resolution Google Earth images are
used to estimate the percentage of built-up land cover at randomly assigned reference
locations. Normalized Difference Vegetation Index (NDVI) data, acquired at each
reference point, is the independent variable in a linear regression model constructed
to predict the percentage of built-up land cover. The results were successful, with an
adjusted R2 = 0.774 at 95% confidence. Strength and accuracy are further evaluated
against zoning maps and population estimates provided by local authorities.