Rational and Emotional Advertising is most persuasive to Tile GPS locating device’s Target Market

This study analyzes which advertising techniques
would best entice consumers to purchase a “Tile”.
Tile, a portable GPS device, connects to a smartphone
app to make the process of finding lost or
valuable items quick and easy. We researched which
advertising techniques would best attract customers
and enable them to see Tile as a need not a want.
Secondary, research shows that Americans lose $5,591 worth of belongings over their lifetime. In fact,
one in five people misplace something every week.
Our findings are a work in progress as we will conduct
qualitative and inferential research by hosting
focus groups and questionnaires to study purchase
patterns. If consumers see Tile as a need more than
a want it is more likely they will buy the product. This
study’s objective is to perform a systematic review of
research, while maintaining ethical standards and full
disclosure to research subjects involved.