Objective self-awareness, standards of evaluation, and moral behavior

In a performance setting, subjects were given an opportunity to cheat without fear of detection on puzzle problems. Subjects were led to believe that successful performance was due to ability in some conditions, but to luck in other conditions. In fact, most of the problems were insolvable, so that success was impossible without cheating. Self-awareness was induced in half the subjects by having them sit in front of a mirror and listen to a tape recording of their own voice as they worked on the puzzle problems; the remaining subjects were not exposed to a mirror and listened to a tape of someone else's voice as they worked on the problems. It was predicted that cheating frequency would be higher under ability attribution conditions than under luck attribution conditions, and that this effect of performance attribution would be greater among self-aware subjects than among non-self-aware subjects. Results confirmed these hypotheses. Discussion centered on the differential use of morality and competence standards for behavior when in a state of self-awareness.