Dissipating hostility through feminine rhetorical style

This study uses Karlyn Campbell's concept of feminine rhetorical style as a theoretical framework for analyzing the rhetoric of Barbara Bush's 1990 Wellesley College commencement address. Through a systematic evaluation of Barbara Bush's speech, this study reveals that her rhetoric exemplifies feminine rhetorical style. The analysis also concludes that Barbara Bush's personal tone, specifically her use of narrative and humor, is the most useful and effective characteristic of her feminine rhetorical style. Using feminine rhetorical style, Barbara Bush successfully dissipates some of the tension she faced prior to the graduation ceremony at Wellesley College. Therefore, this study reveals that feminine rhetorical style is an attractive alternative for speakers seeking to build identification in hostile situations when identification is, or appears to be, lacking.