The Canadian Government operates fourteen tourist market development
offices in the U.S.A. It plans to open more. For optimum
economic benefit, where should such offices be located and why?
HYPOTHESIS: There is an area without a CGTB office that
offers more potential tourist demand than one which already has an
office. Procedure involved the use of multiple regression analysis
and, for dependent variables, secondary data of automobile parties to
Canada from origins in the U.S.A. Independent variables were: distance,
population, income and retail sale characteristics of originating
areas. Analysis showed a much stronger correlation and coefficient
of determination when office territories are confined to
contiguous areas. Predictive equation for the latter was significant.
Applied to New Jersey, it was found that opening an office
would probably induce more potential automobile tourist traffic to
Canada than Southern California, where there is an office. This
analysis offers a tool for such office location problems.