Consumerism

The unbridled consumerism established during the industrial revolution in consumer society has become a mass phenomenon. The birth of industry caused significant transformations in the world economy, as well as in the human lifestyle, as it accelerated the production of goods and the exploitation of natural resources. People today consume in a way that their purchasing choices define them. Consumption is not driven by social responsibility: individuals often end up engaging in overconsumption habits due to the vast number of options and the perpetual launching of new trends. Consumption is the satisfaction of desires and wants, especially in current westernized societies.
In my thesis, I will address a concern that is shared by many people. I will be using Graphic Design to draw attention to the misuse and waste of our planet's natural resources while critiquing the consumer society and the lifestyle that compels consumption to maintain acceptance within a social group. I will be discussing the different concepts that people have about trash and waste, in hopes to make them aware of our role in the conscious use of Earth's natural resources.