Model
Digital Document
Publisher
Florida Atlantic University
Description
Businesses are the driving force behind economic systems and are the lifeline of the community as they help in the prosperity and growth of the nation. Hence it is important for the business to succeed in the market. The business’s success provides economic stability and sustainability that helps preserve resources for future generations. The success of a business is not only important to the owners but is also critical to the regional/domestic economic system, or even the global economy. Recent years have witnessed many new emerging businesses with tremendous success, such as Google, Apple, Facebook etc.. Yet, millions of businesses also fail or fade out within a rather short period of time. Finding patterns/factors connected to the business rise and fall remains a long-lasting question that puzzles many economists, entrepreneurs, and government officials. Recent advancements in artificial intelligence, especially machine learning, has lent researchers the powers to use data to model and predict business success. However, due to the data-driven nature of all machine learning methods, existing approaches are rather domain-driven and ad-hoc in their design and validations, particularly in the field of business prediction. The main challenge of business success prediction is twofold: (1) Identifying variables for defining business success; (2) Feature selection and feature engineering based on three main categories Investment, Business, and Market, each of which is focused on modeling a business from a particular perspective, such as sales, management, innovation etc.
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