Ecosystem services.

Coastal ecosystems, such as the salt marsh of the Georgia coast, have long been valued for decision-making purposes based on market-values of goods and services including: fishery landings, hedonic pricing of waterfront homes, and tourism dollars. These values do not show the full picture of services provided by these ecosystems. Using focus group discussions and key informant interviews I investigate socio-cultural values and benefits provided by salt marsh ecosystems in central coastal Georgia. Participants noted that through their experiences in marshes they developed a desire to be stewards. This desire, coupled with the industrial pollution, residential development, and sea-level rise threats in the area result in a need for cooperative conservation and thus better enforcement of existing regulations. This relational value persisted across geographic locations and sample populations. My results show the importance of utilizing diverse members of community to elicit qualitative value statements.