Model
Digital Document
Publisher
Florida Atlantic University
Description
The determinants of attendance at Australian Football League (AFL) games have become increasingly important due to a rise in international recognition of the sport and recent structural changes in the AFL. Scheduling has received little attention in the sports economics literature as a determinant of demand. This paper estimates the effect of day-of-the-week scheduling on attendance demand using OLS regressions on panel data gathered from the 1985 to 2008 AFL seasons. One implication of this study is that attendance, and thereby revenue, could be increased by scheduling certain fixtures on specific days and times.
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