Model
Digital Document
Publisher
Florida Atlantic University
Description
"The strength of the metal building industry lies in a
loyal long term dealer-manufacturer relationship." This
quote was the beginning statement made during an interview
by Mr. Jerry Bell, Director of the Metal Building
Dealer's Association. Mr. Bell has isolated, as most
important, a relationship which is responsible for over
800 million dollars of annual sales and the employment
of over 14,000 people at the manufacturer's level. Countless
others are employed by dealerships in the sales and
construction of this relatively new system of construction
which has made significant market penetration in
the non-residential low rise construction market.
The relative well being of this important dealer-manufacturer
relationship is the subject of this study.
loyal long term dealer-manufacturer relationship." This
quote was the beginning statement made during an interview
by Mr. Jerry Bell, Director of the Metal Building
Dealer's Association. Mr. Bell has isolated, as most
important, a relationship which is responsible for over
800 million dollars of annual sales and the employment
of over 14,000 people at the manufacturer's level. Countless
others are employed by dealerships in the sales and
construction of this relatively new system of construction
which has made significant market penetration in
the non-residential low rise construction market.
The relative well being of this important dealer-manufacturer
relationship is the subject of this study.
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