Graphic design

As a reaction to the demand for women’s suffrage and equal rights in the late-1800s, American antifeminism emerged. In the article by Janet Saltzman Chafetz and Anthony Gary Dworkin, “In the Face of Threat: Organized Antifeminism in Comparative Perspective,” the authors concluded that the growth of a countermovement is contingent upon the success and size of the movement it opposes.1 This conclusion is applied to the actions, counter-actions and subsequent growth of both antifeminism and feminism. However, as feminism succeeds with small advancements in equality, antifeminism escalates its oppositional strength by creating accusations against women, using labels based on gender stereotypes and initiatives that incite divisive discourse in the pursuit of equal rights for all human beings.
Graphic design is a catalyst for both antifeminism and feminism visual language. To find inspiration for my exhibition, I examined one-hundred years of design used by both movements. Based by my research, the exhibition, “5th Wave: The Fault of Women,” navigates through the growth and history of antifeminism and visually examines antifeminist labels and initiatives and the culmination of these techniques used during the fifth wave of antifeminism. The exhibition, “5th Wave: The Fault of Women,” exposes and challenges the efforts of the fifth wave of antifeminism in an effort to evoke an understanding of the importance of feminism’s fight for equality and the betterment of all human beings. Using research and design to expose antifeminism’s growing labels and initiative, feminism can combat the techniques used to punish those who challenge patriarchy and heteronormativity.

This thesis uses graphic design to explore the experience of an individual attempting to

bridge two countries’ distinctly different cultures: Iran and the United States. Each has a particular political relation to the other in history. I am using graphic design as a tool to compare specific and various aspects of the two cultures and how these aspects impact each other based on my personal experience. I use design to explore my place in between two cultures and as a way to make sense of the exchange or replacement of culture that I perceive. Another aspect of my thesis emphasizes how western influences and technology are altering or eradicating traditions in Iran. This thesis demonstrates collation and confrontation of cultural and social elements through the application of design to a set of culturally symbolic objects. The goal is to utilize graphic design tools to elevate awareness about illustrating the cultural and traditional aspects of the two countries.