Automobiles--United States--Marketing

Model
Digital Document
Publisher
Florida Atlantic University
Description
Due to the increased scarcity and price of petroleum based
fuels, electric vehicles (EV's) are becoming a viable
alternative to internal combustion engine (ICE) powered
automobiles. Due to their present limited performance,
electric vehicles can replace only a fraction of present
ICE automobiles. A quantitative estimate of the market
for EV's over the next ten years is arrived at by considering
EV performance levels, automobile driving and buying
habits of United States automobile purchasers, and ownership
statistics. A maximum market potential for electric
automobiles of 30 percent of the new car market in ten
years is derived.