Fairs

The purpose of this study was to evaluate trade shows, expositions, fairs and
exhibits, as a source of revenues to associations, and, as a marketing aid to
industries in the United States. A comprehensive survey examines identifiable
characteristics and relationships between exhibitors and the attendees who take
an active part in the various shows and expositions. The study clarifies some
of the misinformation and conjecture about trade shows and their future, in
addition to providing recommendations for improving the trade show industry.