Trade associations

Model
Digital Document
Publisher
Florida Atlantic University
Description
The three specific objectives of this study were to develop
a clearer understanding of the image which business has on
the college campus, to develop insights into the attitudes
of business students and a comparison of students in the
business college with members of Delta Sigma Pi, a professional
fraternity for male students enrolled in business.
In order to base the response evaluations on a reasonably
homogeneous group of subjects, only those colleges with
chapters of the fraternity were considered. The research
data was collected during the fall of 1972 from 1,000
questionnaires mailed to 13 selected colleges . Based on
the comparative data obtained, it is possible to accept
the major hypothesis that students in professional fraternal
organizations are significantly different in their
attitudes and personal characteristics than are students
who do not belong to these organizations.