Rhetoric--Political aspects

For over four decades the Apartheid system in South Africa deprived many black South Africans their right to democracy. However, Nelson Mandela's leadership strategies would prove effective in helping the Anti-Apartheid movement achieve its common goal of universal suffrage for all South Africans. This thesis explores what made Mandela's rhetoric as a leader so effective during his courtroom testimonies from the Treason Trial in 1956 and the Rivonia Trial in 1964. A new model is developed to analyze leadership characteristics: charisma, prophecy, creativity, pragmatism and prophecy proved to be significant strategies in making his leadership rhetoric so effective. The purpose of the model is to demonstrate how leadership is fulfilled.

Fashion is a form of rhetoric. It has the power to communicate whether intentionally or not. Jacqueline Kennedy utilized this form of communication to express herself to create a new image of the White House, and to educate the American public on nuances. To her, the various aspects of fashion were strategies that allowed her to create a rhetoric all her own and one that was widely esteemed and emulated. Her creative use of style helped fulfill the public's desire for change in the White House. Essentially, Jackie added an aura that completed the "New Frontier" administration her husband promised. She had set new standards. Her popular style was copied not only because it was aesthetically pleasing, but because it constructed a compelling mystique composed in part by her wealth coupled with her high social and political standing.