Model
Digital Document
Publisher
Florida Atlantic University
Description
The purpose of this thesis was to test hypotheses
associated with the "two-step flow of communication." The
uniqueness of this study rests in the new type of issue
used as a data base--public school desegregation. This
study relied on a larger effort by Drs. Douglas S. Gatlin,
Everett F. Cataldo, and Micheal W. Giles in which over
6,000 respondents from eight Florida counties were interviewed.
The extremely narrow context of personal influence
and the overwhelming importance of personal experiences in
explaining why people change their minds suggest that
successful community adjustment to integrated schooling
will become a reality only through careful re-evaluation
of existing desegregation policy.
associated with the "two-step flow of communication." The
uniqueness of this study rests in the new type of issue
used as a data base--public school desegregation. This
study relied on a larger effort by Drs. Douglas S. Gatlin,
Everett F. Cataldo, and Micheal W. Giles in which over
6,000 respondents from eight Florida counties were interviewed.
The extremely narrow context of personal influence
and the overwhelming importance of personal experiences in
explaining why people change their minds suggest that
successful community adjustment to integrated schooling
will become a reality only through careful re-evaluation
of existing desegregation policy.
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