Note
Thesis (M.B.A.)--Florida Atlantic University, 1973.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1973
Description
The Ohio Association of Life Underwriters received criticism
of the study manual it sells to prepare prospective agents to pass
the state insurance examination. It undertook a study to learn the
extent of this criticism and to determine the need and market for
either a new study manual or an oral training course.
Questionnaires were sent to both purchasers and users. They
were designed to measure the perceived adequacy of the manual and to
determine characteristics respondees felt highly desirable in a
superior manual.
Both purchasers and users evidenced dissatisfaction extensive
enough to indicate a need and a market for a new manual, but no need
for an oral training course. A substantial market for a programmed
learning manual was found to exist at a price of $10.
Substantial dissatisfaction with the present examination was
uncovered leading to a recommendation for future study of the
adequacy of the examination itself.
of the study manual it sells to prepare prospective agents to pass
the state insurance examination. It undertook a study to learn the
extent of this criticism and to determine the need and market for
either a new study manual or an oral training course.
Questionnaires were sent to both purchasers and users. They
were designed to measure the perceived adequacy of the manual and to
determine characteristics respondees felt highly desirable in a
superior manual.
Both purchasers and users evidenced dissatisfaction extensive
enough to indicate a need and a market for a new manual, but no need
for an oral training course. A substantial market for a programmed
learning manual was found to exist at a price of $10.
Substantial dissatisfaction with the present examination was
uncovered leading to a recommendation for future study of the
adequacy of the examination itself.
Language
Type
Form
Extent
120 p.
Identifier
13574
Additional Information
Thesis (M.B.A.)--Florida Atlantic University, 1973.
College of Business
FAU Electronic Theses and Dissertations Collection
Date Backup
1973
Date Text
1973
Date Issued (EDTF)
1973
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 01:17:35", modified_by="staff:fcllz", modification_date="2011-01-06 13:08:58"
IID
FADT13574
Organizations
Attributed name: Florida Atlantic University
Person Preferred Name
FIELD, DAVID WATERMAN.
Graduate College
Physical Description
120 p.
application/pdf
Title Plain
Attitudinal Analysis of Study Manual for Ohio Life Insurance Examination
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1973
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Attitudinal Analysis of Study Manual for Ohio Life Insurance Examination
Other Title Info
Attitudinal Analysis of Study Manual for Ohio Life Insurance Examination