Model
Digital Document
Publisher
Florida Atlantic University
Description
The Ohio Association of Life Underwriters received criticism
of the study manual it sells to prepare prospective agents to pass
the state insurance examination. It undertook a study to learn the
extent of this criticism and to determine the need and market for
either a new study manual or an oral training course.
Questionnaires were sent to both purchasers and users. They
were designed to measure the perceived adequacy of the manual and to
determine characteristics respondees felt highly desirable in a
superior manual.
Both purchasers and users evidenced dissatisfaction extensive
enough to indicate a need and a market for a new manual, but no need
for an oral training course. A substantial market for a programmed
learning manual was found to exist at a price of $10.
Substantial dissatisfaction with the present examination was
uncovered leading to a recommendation for future study of the
adequacy of the examination itself.
of the study manual it sells to prepare prospective agents to pass
the state insurance examination. It undertook a study to learn the
extent of this criticism and to determine the need and market for
either a new study manual or an oral training course.
Questionnaires were sent to both purchasers and users. They
were designed to measure the perceived adequacy of the manual and to
determine characteristics respondees felt highly desirable in a
superior manual.
Both purchasers and users evidenced dissatisfaction extensive
enough to indicate a need and a market for a new manual, but no need
for an oral training course. A substantial market for a programmed
learning manual was found to exist at a price of $10.
Substantial dissatisfaction with the present examination was
uncovered leading to a recommendation for future study of the
adequacy of the examination itself.
Member of