CRITICAL RACE THEORY, TWITTER, BLACK SOCIAL MOVEMENTS AND BLACK SOCIAL PROTEST FROM A CRITICAL-CULTURAL PERSPECTIVE

In 2016, Colin Kaepernick, the former starting quarterback for the San Francisco 49ers, unknowingly bartered his athletic aspirations by exercising his First Amendment Right to freedom of expression. Frustrated with what he and many others perceived as pervasive extrajudicial tactics of law enforcement and a seemingly incessant lack of accountability from the American legal system, Kaepernick silently protested by sitting during the playing of the National Anthem. Although, Kaepernick's actions begun as a singular, almost imperceptible act, he has ultimately redefined the significance of taking a knee, and etched his name in a long list of other malcontents in the struggle for racial equality in America. The purpose of this study is to explore in detail one of the most polarizing components of the Black Lives Matter Movement (BLM) and Black Social Protests in the United States. Analysis of social media content will argue the value of the Kaepernick "Anti Flag/Anthem" Protest, from a communication-cultural perspective.