Black lives matter movement

In 2016, Colin Kaepernick, the former starting quarterback for the San Francisco 49ers, unknowingly bartered his athletic aspirations by exercising his First Amendment Right to freedom of expression. Frustrated with what he and many others perceived as pervasive extrajudicial tactics of law enforcement and a seemingly incessant lack of accountability from the American legal system, Kaepernick silently protested by sitting during the playing of the National Anthem. Although, Kaepernick's actions begun as a singular, almost imperceptible act, he has ultimately redefined the significance of taking a knee, and etched his name in a long list of other malcontents in the struggle for racial equality in America. The purpose of this study is to explore in detail one of the most polarizing components of the Black Lives Matter Movement (BLM) and Black Social Protests in the United States. Analysis of social media content will argue the value of the Kaepernick "Anti Flag/Anthem" Protest, from a communication-cultural perspective.

The Trayvon Martin shooting of 2013 and the Michael Brown shooting of 2014 by a White security guard and White police officer sequentially led to the Black Lives Matter movement which has grown internationally to 40 chapters. Police agencies have responded with active community outreach programs to proactively reduce conflict. The question arises whether a language of peace such as Rosenberg’s Nonviolent Communication would be an effective tool to be used in instances of conflict similar to the carnage involving Black men and White police officers between 2013-2017. Local members of the Black community, Black Lives Matter, and law enforcement were interviewed asking the efficacy of Rosenberg’s NVC and deliberative dialogue as well. The study showed that since Blacks and Whites view racism differently, a more comprehensive approach is needed to address the challenges of racism and race relations. This thesis describes the possible use of a few models structured to discuss the racial conflict between all parties affected by racism.