Note
Includes bibliography.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
2017
EDTF Date Created
2017
Description
Despite efforts to mitigate texting and driving in the United States, accidents as a
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation.
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation.
Language
Type
Form
Extent
103 p.
Subject (Topical)
Identifier
FA00004874
Additional Information
Includes bibliography.
Thesis (M.A.)--Florida Atlantic University, 2017.
FAU Electronic Theses and Dissertations Collection
Date Backup
2017
Date Created Backup
2017
Date Text
2017
Date Created (EDTF)
2017
Date Issued (EDTF)
2017
Extension
FAU
IID
FA00004874
Organizations
Attributed name: Florida Atlantic University
Attributed name: Dorothy F. Schmidt College of Arts and Letters
Attributed name: School of Communication and Multimedia Studies
Person Preferred Name
Seibold, Jeremy R.
author
Graduate College
Physical Description
application/pdf
103 p.
Title Plain
Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals
Use and Reproduction
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http://rightsstatements.org/vocab/InC/1.0/
Origin Information
2017
2017
Florida Atlantic University
Boca Raton, Fla.
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals
Other Title Info
Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals