Model
Digital Document
Publisher
Florida Atlantic University
Description
Despite efforts to mitigate texting and driving in the United States, accidents as a
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation.
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation.
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