FAU Undergraduate Student Research
Displaying 46 - 57 of 57
Challenging Source Effects Theory: The Case of High-Technology Computers
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Simon, Judie, Smith, Allen E.
Publisher: Florida Atlantic University
Description: Consumer insights and persuasion theories enable
advertisers to make better message strategy decisions.
In recommending message strategy for high
technology products, existing source effects theory
appears challenged by insights into the freshman
college student market. Traditional theory posits
credible spokespersons (e.g., trained experts) be
used in advertising complex products, such as… more
Full Text: Challenging Source Effects Theory: The Case of High-Technology Computers Judie Simon, Mentor: Dr. Allen Smith, College of Business Advertisement Background and Literature Review Persuasive advertising is most effective when it relates to the needs, …
To Cleave or Not to Cleave? Defining the Functional Role of Amyloid Precursor Protein in the Development of the Drosophila Giant Fiber Circuit
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Richelle Poulos, Sirisha Kudumala, Tanja Godenschwege, Tyrone Penserga
Publisher: Florida Atlantic University
Full Text: ! (!$ !&&! (- &' & ! $! ! + ! $'$%!$ $!& &( !" &!& & $ $' & ## &,#&*92:20)&% %* ) :2 ) * ,,$#:2%%!& %* . : &%&)* * *)& )$92 &#& …
For the Love of the Team
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Coviello, Kassi, Escaleras, Monica, Levy, Eric, Sapp, Brian
Publisher: Florida Atlantic University
Description: Professional sports is a large industry that reaches
millions of Americans today. Those Americans are
called fans- the ones that support the teams, fill the
seats, and cheer them on from home. Occasionally
these professional sports teams decide to relocate
to another city, state, etc. Relocation has become
increasingly prevalent in the past few seasons. This
puts the dedicated fans in a… more
Full Text: For the Love of the Team Kassi Coviello, Brian Sapp, Dr. Monica Escaleras, and Eric Levy College of Business: Economics INTRODUCTION • Professional sports is a large industry that reaches millions of Americans today. Those Americans are called fans, the …
Enhanced CpG Activated Macrophage Killing of 3-Bromopyruvate Pre-treated 4T1 Breast Cancer Cells
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Hartmann, James X., Liddle, Genevieve M., Rumicha, Dawit
Publisher: Florida Atlantic University
Description: A common feature of breast cancer cells is the
evasion of singular treatments by using the Warburg
Effect, a process of metabolic ATP production
through rapid anaerobic glycolysis. Cancer research
has transitioned to an investigation of combination
therapies to combat cancer. In our study, we seek
to metabolically inhibit cancer cells before application
of immunogenic killing. The Warburg… more
Full Text: Enhanced CpG Ac-vated Macrophage Killing of 3-‐Bromopyruvate Pre-‐treated 4T1 Breast Cancer Cells 1,2 2 2 Dawit Rumicha , Genevieve Liddle , James X Hartmann 1 2 Honors Thesis Program , Department of Biological Sciences , …
The Road to Redemption of a Conquistador: Alvaro Nunez Cabeza de Vaca
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Claudia Schmucker
Publisher: Florida Atlantic University
Full Text: The Road to Redemption of a Conquistador: Álvaro Núñez Cabeza de Vaca Claudia Schmucker Department of Languages, Linguistics and Comparative Literature: Dorothy F. Schmidt College of Arts and Letters ABSTRACT CONCLUSION Álvaro Núñez Cabeza de Vaca (Jerez …
The American Family…As Seen on TV?
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Carreno-Lukasik, Gina, Weisler, Joseph
Publisher: Florida Atlantic University
Description: The public sphere has been long- saturated with the
spectacle. Among the most prominent form of the
spectacle on television is noted through infamous
family sitcoms that work to explain the dynamics of
family life. Sociologists have long questioned the
role of the family, working to define it as an evolving
institution. This qualitative deductive research study
seeks to examine American… more
Full Text: The American Family…As Seen on TV? Joseph Weisler STATEMENT OF PURPOSE RESULTS DISCUSSION ~Sociologists have long observed the role of the family in American society. ~Family is an evolving institution. ~Television sitcoms offer a glimpse into US family …
The Role of Persuasion Theory and Advertising Message Strategy: Implications for attacking a market Leader
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Berkheimer, Blake, Salcedo, Joseph, Smith, Allen E.
Publisher: Florida Atlantic University
Description: Competitive theory suggests market challengers
embrace either a head-to-head attack or flanking
maneuver as alternative strategies to attack the
market leader. Our research-in-progress, a threephase
systematic research plan of action, will reveal
whether Monster Energy drink should convey action
sports (head-to-head attack) or academic performance
(flanking strategy) in advertising… more
Full Text: The Role of Persuasion Theory and Advertising Message Strategy: Implications for attacking a market Leader Presenters: Joseph Salcedo and Blake Berkheimer Mentor: Dr. Allen Smith, College of Business INTRODUCTION Advertising Concepts RELEVANCE Competitive …
Parental Ratification: The Roles of Our State “Parents”
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Basilio, Giovanna, Sloas, Lincoln
Publisher: Florida Atlantic University
Description: This study examines the impact of the parties
involved in dependency proceedings under the jurisdiction
of South Palm Beach County’s Juvenile Court.
I present data collected from observations of over
thirty hours at dependency hearings and interviews
of representatives for the Florida Department of Children
and Families (DCF), Guardian ad Litem (GAL)
attorneys, and the Juvenile Judge. The… more
Full Text: Parental Ratification: The Roles of Our State “Parents” Giovanna Basilio, Lincoln Sloas, Ph.D. School of Criminology and Criminal Justice INTRODUCTION ABSTRACT RESULTS How do the courtroom workers of the South Palm Beach County Unified Family Court …
Microbial Community Resiliency and Role in Sea Level Rise
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Esiobu, Nwadiuto, Klein, Christian
Publisher: Florida Atlantic University
Description: The interphase (littoral zone) of the Florida Everglades
and surrounding marine environments are
dominated by mangrove forests and mudflats that
transition into freshwater communities. As salinity
levels change, plant cover of the freshwater community
will be adversely affected, but perhaps more
importantly, their microbial symbionts responsible for
their tolerance to high salinity will be… more
Full Text: Impact of Sea level rise on microbial communi4es in the coastal Everglades and Biscayne NP Microbial Community Resiliency and Role in Sea Level Rise …
Seventh Annual Undergraduate Research Symposium
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Publisher: Florida Atlantic University
Description: FAU's Office of Undergraduate Research and Inquiry hosts an annual symposium where students engaged in undergraduate research may present their findings either through a poster presentation or an oral presentation. more
Full Text: S e v e n t h A n n u a l UNDERGRADUATE RESEARCH SYMPOSIUM 03.31.17 March 31st, 2017 Live Oak Pavilion and Grand Palm Room Boca Raton Campus WELCOME Welcome to the 7th Annual Undergraduate Research Symposium, which showcases undergraduate students at FAU …
Attitudinal Evaluation of Ex-Vivo Cultivated Meat; Exploring Methods of Increasing Appeal
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Brown, Nicolas A., Gasteratos, Kristopher, Sherman, Ryne A.
Publisher: Florida Atlantic University
Description: Animal protein production systems are reaching production
capacity limits due to their associated ecological
detriments. Therefore, a global shift towards
an ecologically sustainable alternative is vital, and
hence exploring the scope of market for such alternatives.“
Cultured meat”, or ex vivo cultivated meat,
may indeed serve as a viable alternative. However,
although this method aims to… more
Full Text: Attitudinal Evaluation of Ex-Vivo Cultivated Meat; Exploring Methods of Increasing Appeal Kristopher Gasteratos, Nicolas Brown, Ryne Sherman BACKGROUND Animal protein production systems are reaching production capacity limits due to their associated …
Perceptions of the Cure for Cancer Across Age Groups
Type: Text
Year: 2017, 2017, 2017, 2017
Member of: FAU Undergraduate Student Research
Contributors: Ali, Kathryn, Escaleras, Monica, Levy, Eric, O’Connor, Megan
Publisher: Florida Atlantic University
Description: Although the United States seems to be progressing
more than ever in both culture and science, more
people are getting cancer than in prior history. Not
only are there more cancer patients, but the majority
of cancer patients in the U.S. rely on traditional treatments
such as Chemotherapy and Radiation. In eastern
societies, not only are there fewer cases overall,
but they tend to rely on… more
Full Text: Perceptions of the Cure for Cancer Across Age Groups Kathryn Ali, Megan O’Connor, Dr. Monica Escaleras, & Eric Levy College of Business: Economics Introduction Data and Methodology d d •We developed a survey consisting of 13 questions to gauge people’s …