Identities for sale: Advertising's construction of the ideal teenage girl in "Teen", "Seventeen," and "YM"

Member of

FAU Theses and Dissertations

Contributors

Puritz, Judi Anne.

Scodari, Christine

Publisher

Florida Atlantic University

Date Issued

1995

Description

This essay examines the messages embedded in the advertisements appearing in 'Teen, Seventeen and YM. A combined multi-textual analysis followed by detailed semiotic study of paradigmatic cases helped to unearth several key themes in the advertisements. It was possible to determine that 'Teen, Seventeen, and YM construct an image of the ideal teenage girl, one primarily concerned with beauty, fashion and romance. Given the fact that many young girls turn to these publications for guidance, it is argued that the messages put forward in these texts may have a profound effect on the social reality of their readers.

Language

English

Type

Text

Genre

Electronic Thesis or Dissertation

Form

application/pdf

Extent

100 p.

Subject (Topical)

Mass media and teenagers

Advertising--Psychological aspects

Symbolism in advertising

Advertising, Magazine--Social aspects

Identifier

15144

Additional Information

Dorothy F. Schmidt College of Arts and Letters

FAU Electronic Theses and Dissertations Collection

Thesis (M.A.)--Florida Atlantic University, 1995.

Date Backup

1995

Date Text

1995

Date Issued (EDTF)

1995

Extension

FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 03:46:14", modified_by="staff:fcllz", modification_date="2011-01-06 13:09:08"

IID

FADT15144

Issuance

monographic

Organizations

Attributed name: Florida Atlantic University

Person Preferred Name

Puritz, Judi Anne.
Graduate College

Physical Description

100 p.
application/pdf

PURL

http://purl.flvc.org/fcla/dt/15144