Model
Digital Document
Publisher
Florida Atlantic University
Description
This essay examines the messages embedded in the advertisements appearing in 'Teen, Seventeen and YM. A combined multi-textual analysis followed by detailed semiotic study of paradigmatic cases helped to unearth several key themes in the advertisements. It was possible to determine that 'Teen, Seventeen, and YM construct an image of the ideal teenage girl, one primarily concerned with beauty, fashion and romance. Given the fact that many young girls turn to these publications for guidance, it is argued that the messages put forward in these texts may have a profound effect on the social reality of their readers.
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