Imperialism and the 1999 Women's World Cup

This research examines the U.S. media during the 1999 Women's World Cup from a feminist postcolonial standpoint. This research adds to current feminist scholarship on women and sports by de-centering the global North in its discourse. It reveals the bias of the media through the representation of the United States National Team as a universal "woman" athlete and the standard for international women's soccer. It further argues that, as a result, the Nigerian National Team was cast in simplistic stereotypes of race, class, ethnicity, and nation, which were often also appropriated and commodified. I emphasize that the Nigerian National Team resisted this construction and fought to secure their position in the global soccer landscape. I conclude that these biased representations, which did not fairly depict or value the contributions of diverse competing teams, were primarily employed to promote and sell the event to a predominantly white middle-class American audience.