Note
Thesis (M.B.A.)--Florida Atlantic University, 1975.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
1975
Description
The primary intent of this study is to provide a
theory and framework which will aid business managers
particularly in Nigeria in deciding between alternative
ways of business organization and a system approach to marketing planning. Acting within this frame work, the
manager should make decisions which maximize the economic
benefits obtainable from marketing planning and strategies,
Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
theory and framework which will aid business managers
particularly in Nigeria in deciding between alternative
ways of business organization and a system approach to marketing planning. Acting within this frame work, the
manager should make decisions which maximize the economic
benefits obtainable from marketing planning and strategies,
Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
Language
Type
Form
Extent
139 p.
Subject (Topical)
Identifier
13691
Additional Information
Thesis (M.B.A.)--Florida Atlantic University, 1975.
College of Business
FAU Electronic Theses and Dissertations Collection
Date Backup
1975
Date Text
1975
Date Issued (EDTF)
1975
Extension
FAU
FAU
admin_unit="FAU01", ingest_id="ing1508", creator="staff:fcllz", creation_date="2007-07-19 01:28:31", modified_by="staff:fcllz", modification_date="2011-01-06 13:09:01"
IID
FADT13691
Organizations
Attributed name: Florida Atlantic University
Person Preferred Name
Faluyi, Dalton O.
Graduate College
Physical Description
139 p.
application/pdf
Title Plain
Marketing Strategies and Planning of Business Organisational Trends in Nigeria
Use and Reproduction
Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
http://rightsstatements.org/vocab/InC/1.0/
Origin Information
1975
Boca Raton, Fla.
Florida Atlantic University
Physical Location
Florida Atlantic University Libraries
Place
Boca Raton, Fla.
Sub Location
Digital Library
Title
Marketing Strategies and Planning of Business Organisational Trends in Nigeria
Other Title Info
The
Marketing Strategies and Planning of Business Organisational Trends in Nigeria