Model
Digital Document
Publisher
Florida Atlantic University
Description
The primary intent of this study is to provide a
theory and framework which will aid business managers
particularly in Nigeria in deciding between alternative
ways of business organization and a system approach to marketing planning. Acting within this frame work, the
manager should make decisions which maximize the economic
benefits obtainable from marketing planning and strategies,
Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
theory and framework which will aid business managers
particularly in Nigeria in deciding between alternative
ways of business organization and a system approach to marketing planning. Acting within this frame work, the
manager should make decisions which maximize the economic
benefits obtainable from marketing planning and strategies,
Moreover, the study covered the logic, its assumptions, its consistency, or lack there of and the implications of marketing planning, marketing research and its application.
Member of