Note
Includes bibliography.
Member of
Contributors
Publisher
Florida Atlantic University
Date Issued
2018
EDTF Date Created
2018
Description
In this thesis, I ask the question of whether or not video is the most effective marketing
type. I answer this question by evaluating companies in the business, scientific,
and health arenas and discuss why and how they have used video to market themselves.
Further, I also examine the ways in which technology has grown in the past few decades,
and discuss the different types of learning and how video can appeal to each type. With
the results of this research, I ultimately conclude that video is the most effective marketing
type.
as the actually commodity being provided. I defend this claim via the examination of
examples of entrepreneurs and members of the health and science communities, and the
services they provide to the public. I show that products and services must have fitting
marketing strategies, because if something innovative is developed but is not marketed, it
is as if the invention was constructed only in the imagination of the creator.
type. I answer this question by evaluating companies in the business, scientific,
and health arenas and discuss why and how they have used video to market themselves.
Further, I also examine the ways in which technology has grown in the past few decades,
and discuss the different types of learning and how video can appeal to each type. With
the results of this research, I ultimately conclude that video is the most effective marketing
type.
as the actually commodity being provided. I defend this claim via the examination of
examples of entrepreneurs and members of the health and science communities, and the
services they provide to the public. I show that products and services must have fitting
marketing strategies, because if something innovative is developed but is not marketed, it
is as if the invention was constructed only in the imagination of the creator.
Language
Type
Genre
Form
Extent
29 p.
Identifier
FAUHT00009
Additional Information
Includes bibliography.
Thesis (B.A.)--Florida Atlantic University, Harriet L. Wilkes Honors College, 2018.
FAU Honors Theses Digital Collection
Date Backup
2018
Date Created Backup
2018
Date Text
2018
Date Created (EDTF)
2018
Date Issued (EDTF)
2018
Extension
FAU
IID
FAUHT00009
Organizations
Attributed name: Florida Atlantic University
Attributed name: Harriet L. Wilkes Honors College
Person Preferred Name
Casto, David
author
Physical Description
application/pdf
29 p.
Title Plain
IS VIDEO THE MOST EFFECTIVE MARKETING TYPE?
Use and Reproduction
Copyright © is held by the author with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Origin Information
2018
2018
Florida Atlantic University
Jupiter, Florida
Physical Location
Florida Atlantic University Libraries
Place
Jupiter, Florida
Sub Location
Digital Library
Title
IS VIDEO THE MOST EFFECTIVE MARKETING TYPE?
Other Title Info
IS VIDEO THE MOST EFFECTIVE MARKETING TYPE?